Higher Education GTM Consulting

Your next chapter in higher ed starts here.

We help education technology companies navigate the complexity of selling into higher education — with the relationships, strategy, and market knowledge that only come from decades in the space.

Start a Conversation Our Services
20+ Years in Higher Ed SaaS
100s of Institutional Relationships
IC to VP Full Sales Lifecycle Experience

Proven experience selling into leading institutions

Yale University University of Michigan Ohio State University University of Pennsylvania Northeastern University University of Florida Clemson University Johns Hopkins University University of Alabama University of Maryland University of Georgia CUNY University of Arkansas Ole Miss Yale University University of Michigan Ohio State University University of Pennsylvania Northeastern University University of Florida Clemson University Johns Hopkins University University of Alabama University of Maryland

The Marker Group

Built on two decades of higher ed sales leadership.

The higher education market doesn't reward shortcuts. Institutional buying cycles are long, stakeholders are many, and trust is everything.

The Marker Group was founded by a veteran sales leader with 20+ years of experience selling enterprise SaaS into higher education — primarily with Workday. From individual contributor to sales management, he's built pipeline, closed transformational deals, and helped teams consistently exceed targets across research universities, state systems, and private institutions alike.

Now, The Marker Group brings that hard-won expertise to education technology companies looking to enter, expand, or accelerate in the higher ed market.

Services

How we help you win.

Every engagement is tailored to where you are in your higher ed journey — from first market entry to scaling an established presence.

01

Go-to-Market Strategy

Market entry, positioning, sales process design, and segment strategy built specifically for higher education buyers. We help you build the playbook — then execute it.

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02

Partnership Advisory

Strategic partnership identification, design, and activation with institutions, associations, and ecosystem players. We help you build relationships that create real leverage.

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03

Executive Consulting

Senior-level advisory for leadership teams navigating critical growth decisions — from organizational design and team development to board-level GTM reporting.

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Why The Marker Group

The difference is depth.

01

Operator, Not Observer

We've carried a bag, built territories, led teams, and closed deals. Our advice comes from doing the work — not watching from the sidelines.

02

Higher Ed Native

We understand institutional procurement, the role of governance, the influence of consortia, and the pace at which higher ed moves. No learning curve.

03

Relationships That Matter

Decades of trust built across research universities, state systems, community colleges, and private institutions. We know the people, not just the personas.

04

Strategic & Tactical

We don't just hand you a strategy deck. We help you build the engine — from lead qualification frameworks to executive engagement playbooks.

Ready to accelerate your higher ed strategy?

Whether you're entering the market for the first time or looking to scale what's working, we'd welcome the conversation.

Start a Conversation trevor@themarkergroup.com